LITERATURE FOR ECONOMICS

Accounting, Charles T Horngren
Accounting demystified, Jeffry Haber
Accounting handbook, Dr. Jae K. Shim
Advertising and Promotion: An Integrated Marketing Communications Perspective, George (Joe) E. Belch
Bankable Business Plans, Edward G. Rogoff Ph.D.
Current Thinking on Fiscal Policy, Jérôme CREEL
Economic Development in Saudi Arabia, Rodney Wilson
Economic Efficiency in Law and Economics, Richard O. Zerbe
Economics, Richard Lipsey, Alec Chrystal
Economics for Dummies, Peter Antonioni
Entrepreneurship, Dean A. Shepherd, Robert D. Hisrich
Essentials of Marketing, William D. Perreault Jr.
Fundamentals of Financial Management, James Van Horne and John Wachowicz
Global Marketing: A Decision-Oriented Approach, Svend Hollensen, Ph.D.
Intermediate Accounting, Loren A. Nikolai
International Economics, W. Charles Sawyer
International Marketing, Michael R. Czinkota
International Marketing, Vitally I. Cherenkov
International Marketing: Strategy and Theory, Dr. Sak Onkvisit, Dr. John Shaw
International Trade Theory & Policy Analysis, Steve Suranovic
Macroeconomics for Managers, Nickolai V. Raskov
Managerial Economics, Christopher R. Thomas
Marketing Communications: Interactivity, Communities and Content, Chris Fill
Marketing: Managerial Foundations, Michael J Baker
Seven Step Business Plan, Sheila Holm
Strategic Management: Value Creation, Sustainability, and Performance, Charles E. Bamford
Strategic Marketing, Andrew Whalley
Strategic Market Management, David A. Aaker
The Economics of Centralism and Local Autonomy, Phillip Bryson
The Indian Economy: Current Issues, Nicholas Perdikis
The Impact of the Amount of Available Information on Decision Delay: The Role of Common Features, Amish Nagpal
The New Rules of Marketing and PR, David Meerman Scott
Write a Business Plan in No Time, Frank Fiore
Writing and Presenting a Business Plan, James S. O'Rourke

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